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Bachelor of Arts in Corporate Communication: The undergraduate degree program in corporate communication at Elizabethtown College as offered by the Edward R. Murphy Center for Continuing Education and Distance Learning is a dynamic program for working professionals seeking to obtain a baccalaureate degree in an environment that provides both accelerated learning and flexibility. The curriculum reflects the communication needs of both regional employers and employees, with special emphasis placed on the enhancement of both written and oral communicationskills. The degree offered is a Bachelor of Arts.
The corporate communication curriculum blends the theory, design, management, and practice of communication into a comprehensive learning program. This program emphasizes interpersonal communication skills, such as writing and speaking, as the foundation for higher, more complex communication and business skills that prepare the learners for responsibility and productivity in the rapidly changing global community. Graduates of this B.A. in corporate communication program find themselves prepared for entry into or enhancement of a multitude of communication-related careers.
The Bachelor of Arts in Corporate Communication is available at the Lancaster Center, the Dixon University Center in Harrisburg and at the main campus in Elizabethtown. Core and general elective courses are available at all of the locations.
The Bachelor of Arts in Corporate Communication is accredited by the Middles States Association of Colleges and Secondary Schools.
Degree Requirements:
The bachelor's degree from Elizabethtown College requires 125 credit hours of academic work. Degree candidates must take at least 30 of their last 60 credits from Elizabethtown College. Credits from Elizabethtown must include at least 15 credits in the major.
Course Requirements
Major Requirements (24 credits)
Introduction to Mass Communication
Reporting & Newswriting in the Media
Introduction to Interpersonal Communication
Small Group and Team Communication
International Communication
Multicultural Communication
Public Performance and Presentation
Communication Seminar (Capstone class)
Corporate Communication Electives (select 7 courses; 21 credits)
Persuasion
Communication Law & Ethics
Organizational Communication
Persuasion
Public Relations
Integrated Marketing Communication
Communication Planning
Visual Communication
Advanced Public Relations
Managerial Communication
Principles of Marketing
Core Program (30-31 credits)
Adult Learner Seminar
Power of Language (Writing and Language)
Mathematical Analysis
Creative Expression
Cultural Heritage
Foreign Cultures/International Studies
Natural World (must include a lab component)
Social World
Values, Choice & Justice
Jr./Sr. Colloquium
General Electives (49-50 credits)